Kom til live event med Harvard Business Review forfatter på CBS

 

Kom til live event med Harvard Business Review forfatter Aaron Chitterji. Det handler om 'The new CEO activist - Leadership In a Hot Button World' - og få bogen "10 Must-reads of 2019" fra Harvard Business Review. 

Eventet er arrangeret af Tatarklubben, som løbende laver ledelsesarrangementer og events.   

Betaling og tilmelding

CA-medlemspris for event og bog er 175 kr.
 
Send 175 kr. via mobile pay til: 96545 (når man overfører står modtageren som Harvard Business Review). Ved fremvisning af kvittering får man bogen til arrangementet.

Om foredragsholderen

Aaron Chitterji er professor ved Duke University og tidligere senior økonom ved the White House Council. Han har skrevet en række artikler til Harvard Business Review  om emnet, og en af disse blev valgt som en af '10 must reads of the year 2019'.
Lyt fx til Why CEOs Are Taking a Stand eller læs hans artikel Divided We Lead, hvis du vil vide mere. 

Tid og sted

13. marts kl. 14.30, Copenhagen Business School,  Auditorium SPs01, Solbjerg Plads 3, Frederiksberg. 

Program

14:30 - 15:00: Check-in & registration

15:00 - 15:15: CEO Superbrands. 

Danish CEO Superbrands by Infomedia director Kasper Hülsen

15:15 - 16:15: The New CEO Activist

Leaders in all sectors — from business to sports to education — are publicly engaging in controversial political and social debates that they would have shied away from just a few years ago. Weighing in on divisive issues can alienate stakeholders — customers, employees, and investors among them. But does CEO activism actually change public opinion and policies? What are its risks and rewards? And what is the playbook for leaders considering speaking out?

Aaron Chitterji examine those questions and explain the takeaways of his research. One finding: Consumers tend to view CEO activism through the lens of their own political affiliations, so it can provoke both negative and positive responses. Nevertheless, in the age of Twitter, silence on an issue can be conspicuous- and consequential.

16:15 - 16:45: Panel discussion + Q&A

16:45 - 17:45: CBS Parallel Panels (optional)

Presented by Department of Strategy and Innovation at CBS

17:45 - 18:15: Reception with food and drinks (optional)