Kom til live event med Harvard Business Review forfatter på CBS
Kom til live event med Harvard Business Review forfatter Aaron Chitterji. Det handler om 'The new CEO activist - Leadership In a Hot Button World' - og få bogen "10 Must-reads of 2019" fra Harvard Business Review.
Betaling og tilmelding
Lyt fx til Why CEOs Are Taking a Stand eller læs hans artikel Divided We Lead, hvis du vil vide mere.
Tid og sted
14:30 - 15:00: Check-in & registration
Danish CEO Superbrands by Infomedia director Kasper Hülsen
15:15 - 16:15: The New CEO Activist
Leaders in all sectors — from business to sports to education — are publicly engaging
in controversial political and social debates that they would have shied away from just ...
Leaders in all sectors — from business to sports to education — are publicly engaging in controversial political and social debates that they would have shied away from just a few years ago. Weighing in on divisive issues can alienate stakeholders — customers, employees, and investors among them. But does CEO activism actually change public opinion and policies? What are its risks and rewards? And what is the playbook for leaders considering speaking out?
Aaron Chitterji examine those questions and explain the takeaways of his research. One finding: Consumers tend to view CEO activism through the lens of their own political affiliations, so it can provoke both negative and positive responses. Nevertheless, in the age of Twitter, silence on an issue can be conspicuous- and consequential.
16:15 - 16:45: Panel discussion + Q&A
16:45 - 17:45: CBS Parallel Panels (optional)
Presented by Department of Strategy and Innovation at CBS
17:45 - 18:15: Reception with food and drinks (optional)